Cue French accordion and café music. A foreigner’s view of the French, a little “American in Paris” perhaps, but none the less delicious for it. Picture a gamine young woman like Audrey Tatou, or the poutingly gorgeous Brigitte Bardot when she was young. Picture hair in a glossy bob, or a spiky short crop revealing a slender neck. She wears red lipstick, off- the- shoulder tops and sunglasses. She’s charismatic, with sparkling eyes.. And, if she’s none of these, who could resist the role model? B Scent recreates the aura of a spirited young French woman and the “je ne sais quoi” confidence, which can make her a siren, even when she isn’t beautiful.

B scent is a tribute to the time in our lives when you are young, carefree and single and ready to branch out. Nothing seems impossible. It’s probably now that you decide to buy your first perfume and you want it to be lovely, a little sophisticated and sparkling. It’s a perfume that you will always remember as your own and it will be a marker in your life as you look back later. Every woman has that scent. And that’s why we have chosen B Scent to be named that way. It’s our “house scent.” Full of such bright notes, we think it’s a perfect scent to introduce as the first, as a ‘curtain up” to B.

B scent seems to rush into the world like an early spring day. A zesty young scent with husky overtones. It’s like grey skies lifting and the sun finally coming out after the long dark winter. B Scent brings to mind all those lovely bright sounds and colours: birdsong, daffodils and blue skies.

Yet, if your boyfriend had the smell of B Scent about him it would be as tell-tale as lipstick on his collar.

B scent is strictly a fruity citrus perfume and it’s for day rather than night. Its zesty dazzle comes from a generous citrus squeeze of lemon oil essence and sharp grapefruit, tempered by the dish-of-the-day inspired twist of sweet fennel. A sexy touch of musk, et voilà.

Products in this range...