“Que sera, sera.
Whatever will be will be.
The future’s not ours to see
Que sera, sera…”

So and Doris Day, the epitome of the dizzy femininity, joyous and innocent. This was a song that went round Mark’s head and one that played insistently while he worked on the composition of Keep It Fluffy.

It’s a perfume that captures the innocence of the 1950’s and Doris Day. Full skirts, kitten heels and the creamy perfumes of 30 odd years ago. The mood is loving, affectionate and uncomplicated. It’s love that involves hugs and kisses but it’s loyal, undemanding - and without eroticism.

Fluffy is a lovely powdery fragrance bursting with vanilla, which gives it the oh-so- edible appeal, But, if vanilla is the first impression, there are also other wonderful goodies to enjoy. Jasmine, orris root, ylang absolute and just a touch of rose add up to a creation that’s bursting with floral absolutes.

“Fluffy” is a real girl at heart. She probably loved Barbie’s and dolls She loves the colour pink in all its shades and will always. She had a pink bedroom when she was little and may have one still. She likes all things cuddly from mohair sweaters to teddy bears, and fluffy edibles from strawberry shortcake to toasted marshmallows.

Fluffy is for her, starting at age 9. And she’ll still love it when she’s 90.

P.S If you love this woman while she’s young, you’ll love her forever. She’ll never really change.

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