Lush hasn’t lost its sparkle
We're pleased to announce the end of plastic glitter in our products
Here at Lush we are known for our fizzing baths of fun and decoration.
But some of the shine and sparkle in our bath products used to be from micro plastic glitters.
For some years now, because of our concerns about the accumulation of plastics in the environment, we have been gradually replacing these plastic glitters with new alternatives as innovations have become available.
We have kept fun and excitement in our baths by replacing glitter with edible lustres, rice paper confetti, popping candy, sugar decorations and even by developing our own confetti made in house by dehydrating honeydew melons and mixing with our custom, palm-free soap base.
We have been privileged to work with Surfers Against Sewage and Marine Conservation Society on public campaigns to raise awareness of plastic pollution and on beach clean up projects. Being inspired by them has hastened our efforts to find solutions to the last few tricky products that contain glitter.
With over 50% of our glitter use being in just 3 long term best selling products, we had to ensure we found suitable replacements that would not upset our customers and make them disappointed with products they had long loved.
With new agar based glitters and other biodegradable options now coming onto the market we are happy to announce that Lush will be able to eliminate the last plastic glitter in our products in the immediate future, without any loss of the fun and decoration that our customers have come to love and expect from us. The result will be a cleaner people and cleaner oceans.
Dr Sue Kinsey Senior Pollution Policy Officer with the Marine Conservation Society said “Microplastics are a growing problem in our seas and oceans. This is a really forward thinking decision by Lush to phase out plastic glitter in their products. It’s a positive move by the company, who have listened to advice and clearly understand the threat that the continuing use of these type of products can do. It also sends out a clear message to their customers who will hopefully try and make the right choices in other areas of their shopping. This is a great step forward and I hope it will encourage other companies to do the same”
Andy Cummins, Campaigns Director with Surfers Against Sewage said: “SAS are stoked to see Lush once more promoting the Sustainable Achievable Solutions! Now Lush has proven how to reduce their impact on the environment SAS are calling on other companies to do the same.”