Freshly made by hand these colours represent a range of different emotions. Working with renowned Harley Street Strategic Behavioural Therapist Lady Helen Kennedy, who specialises in changing people's behaviour and attitudes, we compiled a list of words which people ask for in her therapy sessions or are emotions they wish they had. The Emotional Brilliance range brings this form of exclusive mind therapy through the art of colour.
When you wear Emotional Brilliance you will represent those chosen words. As long as
it means something to you, it's pertinent. It's what makes it so revolutionary because it
is conveying your need, instead of fashion, commerce, social norm or celebrity. We like
to think of it as 'word up' rather than 'make up'. "We're not going to save the world
with it but it is still going to give some people incredible strength." -
At Lush and we like to bring a bit of magic into everything we do. Emotional Brilliance is no different.
Colour readings are of your emotional state at this moment in time. Emotions may change as the day goes on. You may find you need to be In Charge in the morning but by the evening you are happy to simply have Charm. Spin the colour wheel and choose your colours instinctively. Consider the whole wheel, choose quickly and at random. Don't spend time analysing what to choose. Don't pick your favourite colours, it might surprise you just what colours stand out to you! You may already be wearing some! See what those colours say about how you are today. Look at them individually and then as a group and see how they support each other. There is no right or wrong way to wear them or to interpret them.
We have taken all of our expertise in formulating natural products to create bases for Emotional Brilliance that not only deliver the pigments onto the skin but are also full of beautiful ingredients expected from Lush. The entire range is vegan, cruelty free and tested on humans, never animals. Emotional Brilliance brings colour that is kind to your skin, kind to animals and kind to the environment.
The intention behind this beautiful range of liquid lipsticks was simple: highly pigmented, long-lasting colour in a gentle, moisturising base. Could such a thing ever be achieved? Thanks to the brilliance of our very own inventor-extraordinaires Rowena Bird and Helen Ambrosen it was! The liquid lipsticks have a jojoba oil, rose wax and candellila wax base to soften dry lips, but also happen to carry the colour pigments incredibly well. This means your colour can be adjusted to however bold you like to wear it, and will stay put all day long.
Whether you love playing up your eyes, or just subtly defining them, these gorgeous shadows are definitely the cream of the crop. Cream eyeshadows (unlike powder shadows) go exactly where you apply them and blend beautifully onto your skin, making it easy to control how bright or soft your colour is. Plus, these cream eyeshadows actually contain ingredients that are good for your skin, like moisturising almond oil and cupuacu butter.
Our beautiful eyeliners are actually made with two different bases. Independent and Fantasy liners are 'stay put', which means they dry very shortly after application and resist smudging. Their base also contains eyebright infusion, a herb used by natural medicine practitioners to calm redness around the eyes (making them appear brighter). The other nine shades have the same base as our cream eyeshadow, making them wonderfully gentle and easy to blend.
When we asked Rowena Bird, Lush colours inventor, what three products she couldn't be without on a desert island she said mascara, face powder and skin tint. So here they are! From our best selling, extra gentle mascara to a gorgeous micro-fine face powder to tints that brilliantly highlight your skin; these products are absolutely 'staple items' that you won't be able to live without either.
As with any Lush product, we'd prefer to have no packaging if possible. For Emotional Brilliance a massive amount of effort has gone into ensuring it has as little impact on the planet as possible. This is very unusual in colour cosmetics where so often the packaging is excessive and not recyclable.
Glass is one of the most recycled materials globally, but it can also be washed and re-used. We have designed our own widely recyclable HDPE cap with a disposable wand applicator inside. They are made locally in Poole, Dorset and are recycled from our black pots. Bring back the caps into any Lush shop and we will return them to our supplier, who grinds them up and makes them into new caps or more black pots for us.
Emotional Brilliance comes from you - out. You choose the colour that represents a word. As long as you believe in that word, it's got nothing to do with anyone else. When you put it on, you will represent that word because everything about your body language, your pupils, every nuance in you, will convey that word. As long as it means something to you, it's pertinent.Mark Constantine
Registered Office 29 High Street, Poole, Dorset BH15 1AB, UK
Registered Company No. 3084750
Registered VAT No. 658855183